PROPOSED HOTEL RENOVATIONS

aloft hotel

CHARLOTTE, NORTH CAROLINA

FALL 2017

Skills learned:

  • mood board 

  • signage 

  • branding 

  • precedent studies 

  • hotel profiles

  • target market

  • guest profile

  • technology 

  • research regarding Aloft/Marriott/Starwood companies

  • programming 

  • oral/digital presentation 

  • site analysis

  • building analysis

  • social media/web presence 

  • 5 senses associated with hotels 

  • guest experience 

  • contextual research 

  • graphic design 

  • proper pin up 

  • wayfinding 

  • corridor design

  • design terminology